UPDATED: April 8th, 2024 – This issue has been intermittent working on some accounts and not on others.
Is Google Ads squandering millions of dollars by stealing from unaware small business owners worldwide with a single revision of its platform?
Did you know that Google Ads recently began limiting the locations that can be excluded? Location exclusions protect you from invalid clicks outside your targeted locations.
There has never been a limit until just a couple of weeks ago.
In the Optimizer Handbook, we recommend excluding 223 countries, states, cities, and even counties you do not need.
In the Optimizer Handbook Download Bundle, the companion to the Optimizer Handbook, we offer quick copy-paste lists to make this process fast and easy.
—
Instructions
—
Quick Copy Paste Location Lists
https://docs.google.com/spreadsheets/d/1UeEDkAMkmjlXiVOaD6Ib_7zHkltGeDwAq31gXx4zbSM/edit#gid=0
—
These exclusions are no longer easily customized to protect invalid clicks outside your desired locations.
Why would Google Ads restrict what you can exclude? Why would they limit a feature that has been unlimited since its inception? What benefit do they gain by making a change to the platform like this? Was this an oversight or a mistake? Does Google profit from this?
You decide.
Use the links above to manage your location exclusions as best you can. An interesting fact is that all accounts with pre-existing larger lists continue to have the protection.
Set your location exclusions lists now before they become limited any further.
#googleads #ppcbooks #ppc